Blind to the Value

As equipped, our test Patriot Limited 4x4's price was $29,700, and people found that hard to stomach. Dig deeper, and you find the base price for this trim is $24,550, which is a bit lower than that of the CR-V's and Tucson's higher trim levels (see them compared). The roughly $5,000 difference amounted to our Patriot's long list of options, including the automatic transmission, a moonroof and a premium stereo with unique flip-down rear speakers in the liftgate. There's also remote start, Bluetooth phone connectivity, HomeLink, an auto-dimming rearview mirror, a cargo cover, roof-rack crossbars, a readout for the tire pressure monitoring system and more. The in-dash multimedia system included a well-executed navigation system with a free year of Sirius Traffic Service. It also featured both analog and digital jacks for playing and controlling audio sources and for loading songs and photos onto the onboard hard disk drive.

It's actually a lot of features for the money, but there's such a disconnect between the price and the perception of quality that people seemed blind to the value of the added options. If this doesn't illustrate the importance of aesthetic quality, nothing will.

    See also:

    CD/DVD Disc Maintenance
    To keep a CD/DVD in good condition, take the following precautions: 1. Handle the disc by its edge; avoid touching the surface. 2. If the disc is stained, clean the surface with a soft cloth, wiping ...

    Heated Seats — If Equipped
    On some models, the front driver and passenger seats may be equipped with heaters in both the seat cushions and seatbacks. There are two heated seat switches that allow the driver and passenger ...

    World-class Interior Refinement
    The all-new interior is elevated to that of its European competition and features rich materials and elegant appointments, as well as more room for both passengers and cargo. "Following in ...